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AI & Innovation

Frontier models, agents and what they mean for insights teams.

Find and Communicate the Story – Part 2 Event Find and Communicate the Story – Part 2 Four Webinars delivered by Ray Poynter Looking at different aspects of finding and communicating the story. The slides… 31 May 2017 – 19 December 2017 Consumer Insights in your Pocket Video & Slides Consumer Insights in your Pocket There’s no doubt, AI will disrupt market research. But what are the possibilities? Our answer: Galvin, the consumer… 3 March 2017 Buzz monitoring: Getting real and growing up Video & Slides Buzz monitoring: Getting real and growing up Conversation listening grows up: great insights can come from understanding what consumers say about brands and products, and… 3 March 2017 Springboarding from Social Listening to Social Intelligence Video & Slides Springboarding from Social Listening to Social Intelligence The Internet is bustling with consumer conversations about new products, brand experiences, and unmet needs. Not surprisingly, marketers… 2 March 2017 Review of Mobile Qual Platforms in 2017 Video & Slides Review of Mobile Qual Platforms in 2017 There are thousands of apps available for marketing research. But which apps are most useful for qualitative researchers?… 2 March 2017 The Automation Debate – Opportunities and Threats Video & Slides The Automation Debate – Opportunities and Threats Ray Poynter and Lenny Murphy published a report on Automation and its impact on market research (click here… 1 March 2017 Moments That Matter: Digital Twists to Classic Rituals as People Go Mobile Video & Slides Moments That Matter: Digital Twists to Classic Rituals as People Go Mobile This research provides new angles to traditional audience research as consumers shift to mobile. It brings to life… 27 February 2017 Big Consumer Data: the Promise, the Overpromise, the Opportunity Video & Slides Big Consumer Data: the Promise, the Overpromise, the Opportunity A recent article stated “McKinsey finds it’s all talk and little action with data analytics in most companies”.… 27 February 2017 Channeling the power of mobile messaging for consumer engagement Video & Slides Channeling the power of mobile messaging for consumer engagement Messaging platforms are the most used Apps. In China 700+ million people are on WeChat and its dynamism… 27 February 2017 Where’s the cutting edge in market research? Video & Slides Where’s the cutting edge in market research? In this presentation Ray will highlight the latest trends and innovation in market research, highlighting shifts that could… 27 February 2017 Social Media in 2017, Not much change, but lots of progress Blog Social Media in 2017, Not much change, but lots of progress Last week I attended the MRS Social Media Summit in London, and was struck by something that at… 18 February 2017 Discovery: a new tool for accessing longitudinal cohort studies Blog Discovery: a new tool for accessing longitudinal cohort studies Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since… 5 February 2017

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