Immersive Research

VR, AR and altered-reality research methods.

CHATBOTS: It’s not what they say, but how they say it Video & Slides CHATBOTS: It’s not what they say, but how they say it While the distant future of data collection is beyond our wildest imagination, we can try to conceive where… 24 May 2018 The Future of Data Collection Event The Future of Data Collection This three-webinar event looks at how market research and insights are rising to the challenges of new ways… 24 May 2018 What’s New In VR Research – And What’s Not Video & Slides What’s New In VR Research – And What’s Not Everyone is talking about virtual reality, but very few of us are doing it, and fewer still are… 8 February 2018 Americas Wednesday Event Americas Wednesday Return to the Main Festival Page. Chair: Andrew Jeavons Katrina Noelle & Janet Standen Scoot Insights Rev Up… 7 February 2018 A New Reality: AR and VR in Research Video & Slides A New Reality: AR and VR in Research The presentation will first place the conversation within its historical context. We’ll briefly explore how computer processing has… 18 October 2017 Maximising Mobile Event Maximising Mobile The event was broadcast as two live webinars on Wednesday, 18 October 2017 – the slides and recordings are… 18 October 2017 Is MR ready to “Unleash a New Reality”? Video & Slides Is MR ready to “Unleash a New Reality”? “Final Fantasy: The Spirits within”, released in 2001, was the first photorealistic computer-animated feature film. It now holds… 19 August 2016 23 Years Of Virtual Reality – What Have We Learned? Video & Slides 23 Years Of Virtual Reality – What Have We Learned? Steve Needel, Advanced Simulations - 23 Years Of Virtual Reality – What Have We Learned? 9 June 2016 The Next Evolution of Concept Testing Video & Slides The Next Evolution of Concept Testing Dai Giet, MineMR presents - The Next Evolution of Concept Testing. 9 June 2016 Using Altered Realities in Market Research – 101 Video & Slides Using Altered Realities in Market Research – 101 Ray Poynter presents 'Using Altered Realities in Market Research - 101' 9 June 2016 Altered Reality – The Suspension of Disbelief in Research Games Video & Slides Altered Reality – The Suspension of Disbelief in Research Games Betty Adamou from Research Through Gaming shows how and why Games and Gamification can help market research via… 9 June 2016 Altered Realities Event Altered Realities Thursday 9 June, 2016  2 sessions Access all slides and recordings from this event via our Play Again… 9 June 2016

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