Big Data
Large-scale data sources and infrastructure for insight.
Video & Slides
Social media intelligence: qual, quant or both? Webinar 3/3
Social Media conversations are by most account a form of big data, but do big data approaches always…
23 September 2021
Event
Social Media Research – State of Play in 2021
In this three-part NewMR series Gaelle Bertrand, social media intelligence specialist and former Head of Social Media Intelligence…
21 September 2021 – 24 November 2021
Video & Slides
52 Things We Wish Someone Had Told Us About Customer Analytics
Mike Sherman shares excerpts from his book, 52 Things We Wish Someone Had Told Us About Customer Analytics,…
7 March 2019
Event
Festival of NewMR 2019 – APAC Wednesday
Clicslides and recordings available here Chair: Sue York Speakers Sue York NewMR Presenting Online Mike Sherman Hong Kong…
6 March 2019
Blog
Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers
In this post, Nissan Motor's Mr Takahashi issues a challenge to market research agencies to propose new models…
17 December 2018
Blog
Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect.
Back in 2012, there were several research papers that suggested that running for more than about 20 miles…
22 October 2018
Video & Slides
The Beauty from the Bottom of the Data Lake
A.I and machine learning algorithms have made giant leaps to help uncover insights in the millions of conversations,…
21 September 2018
Video & Slides
Why Big Data, AI and ML is the friend of MR not the enemy
At many conferences and roundtables and even over coffee breaks and chat rooms there is the conversation on…
24 May 2018
Blog
Researchers should be aware of the problems with observational data
Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data…
18 May 2018
Event
The Future of Data Collection
This three-webinar event looks at how market research and insights are rising to the challenges of new ways…
24 May 2018
Blog
Blockchain and Market Research – A force for disruption soon?
Post by Ray Poynter, 3 March 2018 Have you noticed that there seems to a lot of people…
2 March 2018