Big Data

Large-scale data sources and infrastructure for insight.

Social media intelligence: qual, quant or both? Webinar 3/3 Video & Slides Social media intelligence: qual, quant or both? Webinar 3/3 Social Media conversations are by most account a form of big data, but do big data approaches always… 23 September 2021 Social Media Research – State of Play in 2021 Event Social Media Research – State of Play in 2021 In this three-part NewMR series Gaelle Bertrand, social media intelligence specialist and former Head of Social Media Intelligence… 21 September 2021 – 24 November 2021 52 Things We Wish Someone Had Told Us About Customer Analytics Video & Slides 52 Things We Wish Someone Had Told Us About Customer Analytics Mike Sherman shares excerpts from his book, 52 Things We Wish Someone Had Told Us About Customer Analytics,… 7 March 2019 Festival of NewMR 2019 – APAC Wednesday Event Festival of NewMR 2019 – APAC Wednesday Clicslides and recordings available here Chair: Sue York Speakers Sue York NewMR Presenting Online Mike Sherman Hong Kong… 6 March 2019 Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers Blog Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers In this post, Nissan Motor's Mr Takahashi issues a challenge to market research agencies to propose new models… 17 December 2018 Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect. Blog Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect. Back in 2012, there were several research papers that suggested that running for more than about 20 miles… 22 October 2018 The Beauty from the Bottom of the Data Lake Video & Slides The Beauty from the Bottom of the Data Lake A.I and machine learning algorithms have made giant leaps to help uncover insights in the millions of conversations,… 21 September 2018 The Future of AI & Automation Event The Future of AI & Automation This two-webinar event looks at how organisations are putting AI & Automation to work in market research &… 20 September 2018 Why Big Data, AI and ML is the friend of MR not the enemy Video & Slides Why Big Data, AI and ML is the friend of MR not the enemy At many conferences and roundtables and even over coffee breaks and chat rooms there is the conversation on… 24 May 2018 Researchers should be aware of the problems with observational data Blog Researchers should be aware of the problems with observational data Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data… 18 May 2018 The Future of Data Collection Event The Future of Data Collection This three-webinar event looks at how market research and insights are rising to the challenges of new ways… 24 May 2018 Blockchain and Market Research – A force for disruption soon? Blog Blockchain and Market Research – A force for disruption soon? Post by Ray Poynter, 3 March 2018 Have you noticed that there seems to a lot of people… 2 March 2018

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