52 Things We Wish Someone Had Told Us About Customer Analytics

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Mike Sherman shares excerpts from his book, 52 Things We Wish Someone Had Told Us About Customer Analytics, using practical, real life examples that illustrate how consumer research and big data can be used to (or misused) to solve marketing and business problems. HIs focus is on helping end users and research and analytics providers better collaborate to more effectively create insightful and useful output.

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