Lessons Learned from a Decade of MROC Use

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I worked on my first MROC 10 years ago. The technology was fairly new to Australia back then. The platforms were clunky and choosing a supplier was more about who had the technology and capabilities, rather than who could best meet your needs. Cut to 2019, where just about every market research agency has either developed or has an affiliation with an (online) insights platform and the selection process becomes a little more complicated.The process is more about choosing an insights partner, rather than who has the best and latest.

Presented by Emily Paladino.

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