Gamification & Research Games

Game-based and playful research methods.

Book Interview with Betty Adamou Video Book Interview with Betty Adamou Betty Adamou, author of Games and Gamification in Market Research, is interviewed by Ray Poynter for the latest… 6 May 2021 Book Review with Betty Adamou Event Book Review with Betty Adamou Radio NewMR, 5 May 2021 Today I interviewed Betty Adamou, author of Games and Gamification in Market Research,… 5 May 2021 NewMR after 10 Years – Atlantic Session Video & Slides NewMR after 10 Years – Atlantic Session On 8 December 2020, it will be ten years since the first Festival of NewMR, so it seems… 9 December 2020 NewMR after 10 Years Event NewMR after 10 Years Webinar Tuesday 8 December 2020 APAC session: 4pm Sydney Atlantic session: 10am New York On December the 8th… 8 December 2020 Games, Gamification and Playful Experiences in Marketing: AdverGames as a growing mode of data collection Video & Slides Games, Gamification and Playful Experiences in Marketing: AdverGames as a growing mode of data collection According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how… 1 November 2019 Data Collection Update Event Data Collection Update Webinar Wednesday 30 October 2019 Live broadcast 10am New York (2pm London) Click here to access the slides… 30 October 2019 The magical power of play Video & Slides The magical power of play One of the biggest challenges in market research is to motivate participants for research. Studies have confirmed that… 5 March 2019 Festival of NewMR 2019 – EMEA Tuesday Event Festival of NewMR 2019 – EMEA Tuesday Access the slides and recordings by clicking here. Chair: Sue York Speakers Jeroen Spetter Ruigrok NetPanel The magical… 5 March 2019 Ray Poynter interviews Betty Adamou Video & Slides Ray Poynter interviews Betty Adamou Betty Adamou, author of Games and Gamification in Market Research, and Founder of Research Through Gaming, is interviewed… 2 November 2018 Ray Poynter interviews Betty Adamou Event Ray Poynter interviews Betty Adamou Webinar: 1 November, 2018, the webinar has been broadcast and you can access the recording and slides by… 1 November 2018 Gamification: The Challenge of Rules Video & Slides Gamification: The Challenge of Rules We all know the opportunities that Gamification presents. It provides us with richer data and an improved experience… 21 June 2017 Opportunities & Challenges for MR Event Opportunities & Challenges for MR Wednesday 21 June 2017 You can access the all the slides and recordings from our Play Again page. You… 21 June 2017

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