AI & Innovation

Frontier models, agents and what they mean for insights teams.

What Is So Worrying About Recursive Self-Improvement? Blog What Is So Worrying About Recursive Self-Improvement? Recursive self-improvement, or RSI, sounds like science fiction. RSI is when AI improves itself, then the improved AI… 5 August 2026 AI Update – 3 August 2026 Blog AI Update – 3 August 2026 Here are three big themes from last week';s AI news. AI moves from conversation to action: three developments… 3 August 2026 Open-weight AI: four ways to use it and why access matters Blog Open-weight AI: four ways to use it and why access matters Open-weight AI is often discussed as though releasing the model automatically makes AI accessible. In practice, access depends… 1 August 2026 When the model vanishes overnight: the lessons from the Fable ban and its implications for your AI supply line Blog When the model vanishes overnight: the lessons from the Fable ban and its implications for your AI supply line Anthropic's two most capable models disappeared for everyone in a single evening. For research teams now building on… 20 June 2026 Myth Number 2: MIT Showed That 95% of AI Pilots Fail Blog Myth Number 2: MIT Showed That 95% of AI Pilots Fail Perhaps the most commonly quoted statistics about AI projects is that 95% of them fail, according to MIT.… 31 May 2026 AI Myth Number 1: AI Cannot Produce Anything New Blog AI Myth Number 1: AI Cannot Produce Anything New AI only repeats what it was taught. That is a comforting line that appears whenever AI comes up… 25 May 2026 Chinese AI Models Are Reshaping the Global Landscape – What Does This Mean for Market Research? Blog Chinese AI Models Are Reshaping the Global Landscape – What Does This Mean for Market Research? I've been tracking the rise of Chinese AI systems with growing interest over the past year, and I… 17 January 2026 The State of Research and Insights Blog The State of Research and Insights NewMR is currently conducting the sixth wave of our State of Research and Insight study. We have conducted… 25 November 2025 How AI Understands Language: Visualizing Meaning with Sentence Embeddings Blog How AI Understands Language: Visualizing Meaning with Sentence Embeddings Have you ever wondered how an AI system, like a search engine or a chatbot, understands that the… 4 November 2025 Synthetic Data is a Reality, But Are You Asking the Right Questions? Blog Synthetic Data is a Reality, But Are You Asking the Right Questions? At most conferences and events, we are seeing a growing number of examples of Synthetic Data, in its… 16 October 2025 AI Dominates the agenda at esomar Congress 2025, Prague Blog AI Dominates the agenda at esomar Congress 2025, Prague The 2025 ESOMAR Congress in Prague was dominated by one theme above all others:, and that theme was… 1 October 2025 Neuroscience and Plato’s Cave: What can science tell us about the possibility of synthetic participants Blog Neuroscience and Plato’s Cave: What can science tell us about the possibility of synthetic participants For me the jury is out on the discussion about what synthetic data might be able to achieve… 21 September 2025

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