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AI & Innovation

Frontier models, agents and what they mean for insights teams.

See your potential buyers mushroom by applying Artificial Intelligence to sales volume forecasting Video & Slides See your potential buyers mushroom by applying Artificial Intelligence to sales volume forecasting Each consumer is unique, but while innovation potential is only measured with traditionally sized samples of consumers, research’s… 22 September 2017 Coding open-ended text: The rise of the coding robots? Video & Slides Coding open-ended text: The rise of the coding robots? Machine learning as an idea has been with us for decades. In recent years, active research and raw… 22 September 2017 Living in an AI Future Video & Slides Living in an AI Future Jenn takes us through 4 scenarios of a possible AI driven future using science fiction scenarios to explore… 22 September 2017 Rise of Creative AI – Machines with the Gift of Human Understanding Video & Slides Rise of Creative AI – Machines with the Gift of Human Understanding Customers today, whether in B2B or B2C settings, share their lives in pictures, videos and text. These forms… 22 September 2017 Words, Documents and Distance: Deep Learning and Semantic Analysis Video & Slides Words, Documents and Distance: Deep Learning and Semantic Analysis In the last few years algorithms developed by Google have given researchers powerful new tools to investigate textual… 22 September 2017 Sick of AI yet? It’s Just Getting Started! Video & Slides Sick of AI yet? It’s Just Getting Started! AI has emerged as a buzz topic in research over the past few years, but it’s even more… 22 September 2017 When will surveys disappear? (2017 update) Blog When will surveys disappear? (2017 update) Back in 2010 ,I caused a minor stir in the research world by predicting (at the MRS Conference… 15 September 2017 Sense-making with open-ended text Video & Slides Sense-making with open-ended text Following the success of the six-part series ‘Finding and Communicating the Story’ in 2016, NewMR have launched Part… 8 September 2017 104 Facts You Don’t Know About Mobile Marketing Blog 104 Facts You Don’t Know About Mobile Marketing Guest blog by Megan Arevalo, WebsiteBuilder.org As well as the post below, Megan has contributed a really useful… 2 August 2017 Major update on mobile market research Blog Major update on mobile market research For a few years there have been relatively few new findings about mobile market research. We have seen… 23 July 2017 Beyond Market Research Event Beyond Market Research What are the new frontiers? What changes must researchers make to stay relevant? What is happening outside of… 12 December 2017 New! But Not Tech Event New! But Not Tech Not everything new is about technology. For this two-webinar event, these presentations highlight new developments and solutions that… 8 November 2017

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