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Channeling the power of mobile messaging for consumer engagement
Messaging platforms are the most used Apps. In China 700+ million people are on WeChat and its dynamism has gone beyond messaging to purchase in store of goods and services, engaging brand, etc. Brands are making WeChat marketing & CRM programs a priority to engage consumers. For MR, WeChat can be used to build engaged mobile panels. The mobility and immediacy of mobile allows for consumers to feedback at key moments with media in the form of videos, pics and audio to responses. The addiction of WeChat and other messaging platforms can be exploited to design innovative consumer interactions, and to reach hard to get consumers.
