Qualitative
Qual methods, conversational research and analysis at scale.
Video & Slides
Video as a powerful tool to communicate innovative research methodologies to your business partners
Nowadays video plays a critical role in Insights industry. Video not only significantly increases the quality and effectiveness…
19 June 2018
Video & Slides
Harnessing the Power Of TV
This is the story of how Northstar managed to develop a TV show that has not only been…
19 June 2018
Video & Slides
The future of video: Unlocking real behaviour (not claimed) via consumer video
The general knowledge around the capabilities of video are generally low or incorrect, but the growth of video…
19 June 2018
Video & Slides
Video, the key to insight activation
Snapchat & Facebook set the trend, so market research should not lag behind! Video is the way forward…
19 June 2018
Video & Slides
Engagement & Influence at Scale: The Power of Video Insights
According to Forbes, three-quarters of executives use video for business-related decision making – an increasing trend that is…
19 June 2018
Video & Slides
Video doesn’t lie…
Today’s digital consumers have opened the doors into their personal lives by posting videos of themselves on social…
19 June 2018
Video & Slides
How to Transform Video into Quantitative, Scalable, Predictive Metrics
Video is the bridge between traditional and behavioral market research. Brands will not see the benefit of video…
19 June 2018
Video & Slides
The problems and challenges created by observational data
The world of market research and insights are in the process of moving from a paradigm centred on…
24 May 2018
Video & Slides
Digital E-Ethnography and Patient Data
Given the ‘big data’ brokers (IQVIA (IMS), Google Analytics and IBM Watson) and the availability of data on…
24 May 2018
Blog
Researchers should be aware of the problems with observational data
Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data…
18 May 2018
Event
Quantitative Semiotics – culture by numbers
Commercial webinar from Signoi, Thursday 19 April – hosted by NewMR. Access the slides and recording from our…
19 April 2018