Online Qual
Online qualitative methods beyond communities.
Video & Slides
Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for. Often the…
15 June 2023
Event
AI at use in Insights and Research
NewMR Webinar Wednesday 14 June 2023 Broadcast 3pm London, 10am New York Click here to access the slides…
14 June 2023
Video & Slides
Moving your focus groups online: rich qual insights via asynchronous online communities
At a time when qual researchers are being told by the MRS to take their in-person research and…
24 July 2020
Event
Moving your focus groups online
Moving your focus groups online: rich qual insights via asynchronous online communities NewMR Sponsored Webinar with Further Live…
22 July 2020
Video & Slides
How pop-up communities helped bring online qual to the mainstream
Pop-Up Communities are re-shaping the way we can reach customers, observe and understand experiences, run international research, and…
19 March 2020
Video & Slides
The art of listening
Real qual is not about off- or online research, it is not about the amount of groups, it…
19 March 2020
Event
Campaign for Real Qual
Join the LinkedIn discussion about this webinar by clicking here. The event has been broadcast, the slides…
19 March 2020
Video & Slides
How to conduct successful online communities
Online communities are already an established method used in market research, and a great way to create meaning…
10 October 2019
Event
Online Communities and Insight Generation
Webinar Thursday 10 October 2019 Live Broadcast New York 10am (London 3pm) Webinar moderator Ray Poynter How to…
10 October 2019
Video & Slides
NewMR Chatbot Experiment
Earlier this year 2019, #NewMR and Wizu partnered to conduct an experiment with a chatbot. For our experiment,…
5 April 2019
Event
NewMR Chatbot Experiment – Threats & Opportunities Facing Market Research
Webinar, Thursday 4 April, 11 am London Time The event has been broadcast, we will share the slides…
4 April 2019
Video & Slides
Lessons Learned from a Decade of MROC Use
I worked on my first MROC 10 years ago. The technology was fairly new to Australia back then.…
7 March 2019