Semiotics & Meaning

Semiotic analysis, meaning, myth and cultural context.

Automated Semiotic Analysis: Hero, Heretic or Helper? Video & Slides Automated Semiotic Analysis: Hero, Heretic or Helper? Andrew Jeavons, co-founder of Signoi, presents a compelling case for why market researchers, semioticians, and brands can benefit… 6 July 2022 Automated Semiotic Analysis: Hero, Heretic or Helper? Event Automated Semiotic Analysis: Hero, Heretic or Helper? NewMR Webinar – 6 July 2022 Click here to access the slides and recordings. Presenter: Andrew Jeavons, co-founder… 6 July 2022 Tight Cultures Prefer Tight Logos: Semiotics of Space Differs across Cultures Video & Slides Tight Cultures Prefer Tight Logos: Semiotics of Space Differs across Cultures Is space always good in logo design? Does the symbolic meaning of empty space differ across cultures? This… 13 April 2021 APAC Tuesday 2021 Event APAC Tuesday 2021 Session chaired by: Sue York   Click here for Tim’s recording Click here for Tanvi’s recording Click here… 13 April 2021 Semiotics Poster Exhibition with Rachel Lawes Video & Slides Semiotics Poster Exhibition with Rachel Lawes Want to learn more about how people are leveraging the power of insights using semiotics? This presentation shows… 24 November 2020 Semiotics in Marketing Chapters 10-12 with Rachel Lawes Read-a-Long Video & Slides Semiotics in Marketing Chapters 10-12 with Rachel Lawes Read-a-Long If you work in marketing or market research, or if any aspect of your job involves understanding consumers,… 24 July 2020 Semiotics Poster Exhibition Event Semiotics Poster Exhibition Webinar 24 November 2020 Poster Exhibition from 24 November 2020 Here are the slides and the webinar recording,… 24 November 2020 Semiotics in Marketing Chapters 7-9 with Rachel Lawes Read-a-Long Video & Slides Semiotics in Marketing Chapters 7-9 with Rachel Lawes Read-a-Long *Note: this webinar series is ongoing from 23rd April 2020. This presentation reflects the 11th June 2020 webinar.… 2 July 2020 Semiotics in Marketing Chapters 4-6 with Rachel Lawes Read-a-Long Video & Slides Semiotics in Marketing Chapters 4-6 with Rachel Lawes Read-a-Long *Note: this webinar series is ongoing from 23rd April 2020. This presentation reflects the 11th June 2020 webinar. … 12 June 2020 Semiotics in Marketing Chapters 1-3 with Rachel Lawes Read-a-Long Video & Slides Semiotics in Marketing Chapters 1-3 with Rachel Lawes Read-a-Long *Note: this webinar series is ongoing from 23rd April 2020. If you'd like to join these ongoing sessions,… 22 May 2020 Semiotics will change your career – and then it will change your life Part 1 Video & Slides Semiotics will change your career – and then it will change your life Part 1 *Note: this webinar series is ongoing from 23rd April 2020. If you'd like to join these ongoing sessions,… 23 April 2020 Using Semiotics in Marketing – Read Along Event Using Semiotics in Marketing – Read Along With Dr Rachel Lawes and her new book ‘Using Semiotics in Marketing’, NewMR is running a read-a-long project… 21 May 2020 – 23 July 2020

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