Qualitative Methods

Core qualitative research methods and analysis.

The Future of Qual Blog The Future of Qual Last week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin… 22 May 2025 Five Ways You Can Leverage ChatGPT for Insights Video & Slides Five Ways You Can Leverage ChatGPT for Insights In this research presentation, Ray Poynter demonstrates Five Ways You Can Leverage ChatGPT for Insights, from design, via… 16 July 2024 Platform Showcase – The Insights Copilot from YouScan Video & Slides Platform Showcase – The Insights Copilot from YouScan Alex Orap Founder and Chief Growth Officer, YouScan, and Jenya Terpil Head of AI, YouScan. showcase the Insights… 16 July 2024 NewMR AI Update – July 2024 Event NewMR AI Update – July 2024 NewMR Webinar Monday 15 July, 2024 Broadcast time 10am New York (3pm London, 4pm Paris & Amsterdam) The… 15 July 2024 The State of AI in Insights and Research 2024: Results and Findings Video & Slides The State of AI in Insights and Research 2024: Results and Findings This presentation shares the findings from the latest NewMR study, looking at the use of AI in insights… 12 April 2024 AI and Qual: The Story So Far Video & Slides AI and Qual: The Story So Far This presentation is Part 1 of 2. Join us as we explore how AI can be used to… 9 April 2024 AI-powered interviewing: Best practices from Yasna Video & Slides AI-powered interviewing: Best practices from Yasna This presentation is Part 2 of 2. Join us as we explore how AI can be used to… 9 April 2024 Using ChatGPT to help Analyse Focus Group Discussions Blog Using ChatGPT to help Analyse Focus Group Discussions In this post, I want to highlight one way that ChatGPT can help you be more efficient. In… 7 April 2024 The State of AI in Insights and Research – 2024 Event The State of AI in Insights and Research – 2024 NewMR Webinar Friday, 12 April 2024 This webinar has two features, the first shares the findings from the… 12 April 2024 Using AI to Supercharge Qual Research Event Using AI to Supercharge Qual Research A NewMR/Fastuna Webinar Wednesday, 3 April 2024 Access the Recordings and slides from the links below: AI-powered interviewing… 3 April 2024 Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys Video & Slides Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for. Often the… 15 June 2023 An Introduction to using Word Cloud Plus to code open-ended text Video & Slides An Introduction to using Word Cloud Plus to code open-ended text Do you want to know how to find the meaning in a set of open-ended comments from your… 26 May 2023

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