Qualitative Methods

Core qualitative research methods and analysis.

(Wo)man vs Machine; from competition to collaboration Video & Slides (Wo)man vs Machine; from competition to collaboration It is a truth universally acknowledged that client budgets and timelines are shrinking whilst the need for quality… 21 September 2018 The Future of AI & Automation Event The Future of AI & Automation This two-webinar event looks at how organisations are putting AI & Automation to work in market research &… 20 September 2018 The problems and challenges created by observational data Video & Slides The problems and challenges created by observational data The world of market research and insights are in the process of moving from a paradigm centred on… 24 May 2018 The Future of Data Collection Event The Future of Data Collection This three-webinar event looks at how market research and insights are rising to the challenges of new ways… 24 May 2018 Rev Up Your Qual; Actionable Insights, Accelerated! Video & Slides Rev Up Your Qual; Actionable Insights, Accelerated! Our selection of Scoot Stories will leverage world examples to bring alive the power of quick turnaround qualitative.… 8 February 2018 We Love Starting a Conversation Blog We Love Starting a Conversation Post by Sue York, 27 January, 2018 At NewMR we love starting a research conversation – that’s one… 27 January 2018 Americas Wednesday Event Americas Wednesday Return to the Main Festival Page. Chair: Andrew Jeavons Katrina Noelle & Janet Standen Scoot Insights Rev Up… 7 February 2018 Sense-making – a challenge to behavioural insights Video & Slides Sense-making – a challenge to behavioural insights Sense-making is a new approach to gaining meaningful behavioural insights. Susan Bell is one of the few researchers… 8 November 2017 The Power of Going Long Video & Slides The Power of Going Long We’re used to thinking of 30-minute phone interviews, 1-hour IDIs, 2-hour focus groups and 3-hour ethnographies . .… 8 November 2017 Dark side of insight: How traditional research glosses over real consumer behavior Video & Slides Dark side of insight: How traditional research glosses over real consumer behavior Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper.… 8 November 2017 How does your knowledge and MR learning compare with others? Blog How does your knowledge and MR learning compare with others? Update, the survey is now closed and the analysis has begun. When we have finished the analysis, reporting… 6 November 2017 What are the true unmet needs of qualitative researchers in 2017? Video & Slides What are the true unmet needs of qualitative researchers in 2017? Qualitative researchers are always looking to uncover the needs, behaviours and emotions of others, in order to identify… 18 October 2017

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