Focus Groups & Interviews
Focus groups, depth interviews and discussion guides.
Video & Slides
AI and Qual: The Story So Far
This presentation is Part 1 of 2. Join us as we explore how AI can be used to…
9 April 2024
Video & Slides
AI-powered interviewing: Best practices from Yasna
This presentation is Part 2 of 2. Join us as we explore how AI can be used to…
9 April 2024
Event
Using AI to Supercharge Qual Research
A NewMR/Fastuna Webinar Wednesday, 3 April 2024 Access the Recordings and slides from the links below: AI-powered interviewing…
3 April 2024
Video & Slides
An Immersive Ethnography Technique for deep understanding
Over my long career, I have been lucky enough to work with really creative researchers who have taught…
25 March 2021
Video & Slides
Face-to-Face qualitative research in 2021
Conversation with Ray Poynter and Bob Qureshi, joined by Holly O’Neill, Patrice Wooldridge, and Chris Hauck Bob Qureshi,…
25 March 2021
Event
Qualitative Research in 2021
Webinar – Wednesday 24 March 2021 Live broadcast at 9am Seattle, midday New York, 4pm London Access the…
24 March 2021
Video & Slides
Moving your focus groups online: rich qual insights via asynchronous online communities
At a time when qual researchers are being told by the MRS to take their in-person research and…
24 July 2020
Event
Moving your focus groups online
Moving your focus groups online: rich qual insights via asynchronous online communities NewMR Sponsored Webinar with Further Live…
22 July 2020
Video & Slides
Rev Up Your Qual; Actionable Insights, Accelerated!
Our selection of Scoot Stories will leverage world examples to bring alive the power of quick turnaround qualitative.…
8 February 2018
Event
Americas Wednesday
Return to the Main Festival Page. Chair: Andrew Jeavons Katrina Noelle & Janet Standen Scoot Insights Rev Up…
7 February 2018
Video & Slides
The Power of Going Long
We’re used to thinking of 30-minute phone interviews, 1-hour IDIs, 2-hour focus groups and 3-hour ethnographies . .…
8 November 2017
Video & Slides
Sense-making with open-ended text
Following the success of the six-part series ‘Finding and Communicating the Story’ in 2016, NewMR have launched Part…
8 September 2017