Qualitative
Qual methods, conversational research and analysis at scale.
Event
Using Semiotics in Marketing – Read Along
With Dr Rachel Lawes and her new book ‘Using Semiotics in Marketing’, NewMR is running a read-a-long project…
21 May 2020 – 23 July 2020
Event
Semiotics will change your career – and then it will change your life
Webinar 23 April, 10am New York (3pm London) The webinar has been broadcast, access the recording and slides…
23 April 2020
Video & Slides
Real Qual: Refreshing parts of client side companies that others don’t
Digital qual, scalable qual, mobile qual….much has changed over the past 10 – 15 years. Mainly for the…
19 March 2020
Video & Slides
How pop-up communities helped bring online qual to the mainstream
Pop-Up Communities are re-shaping the way we can reach customers, observe and understand experiences, run international research, and…
19 March 2020
Video & Slides
The art of listening
Real qual is not about off- or online research, it is not about the amount of groups, it…
19 March 2020
Event
Campaign for Real Qual
Join the LinkedIn discussion about this webinar by clicking here. The event has been broadcast, the slides…
19 March 2020
Video & Slides
Put your Promoters to Work: Customer Advisory Board
Actively listen to your most important customers. These customers are the ‘Promoters’ on your NPS question. Recruit them…
10 October 2019
Video & Slides
How to conduct successful online communities
Online communities are already an established method used in market research, and a great way to create meaning…
10 October 2019
Event
Online Communities and Insight Generation
Webinar Thursday 10 October 2019 Live Broadcast New York 10am (London 3pm) Webinar moderator Ray Poynter How to…
10 October 2019
Video & Slides
NewMR Chatbot Experiment
Earlier this year 2019, #NewMR and Wizu partnered to conduct an experiment with a chatbot. For our experiment,…
5 April 2019
Video & Slides
How Brands Can Bridge The Gap Of Meaning: Using Semiotics Systemically To Measure Cultural Complexity And Transform It Into Value
The rapid evolution of the market research industry and the new complex problems brands and organisations are facing…
27 March 2019
Event
NewMR Chatbot Experiment – Threats & Opportunities Facing Market Research
Webinar, Thursday 4 April, 11 am London Time The event has been broadcast, we will share the slides…
4 April 2019