Qualitative

Qual methods, conversational research and analysis at scale.

The Future of Video Event The Future of Video This two-webinar event looked at the way video is expanding and evolving in the context of market research… 19 June 2018 The Future of Data Collection Event The Future of Data Collection This three-webinar event looks at how market research and insights are rising to the challenges of new ways… 24 May 2018 How can semiotics gain more traction in solving business problems? Video & Slides How can semiotics gain more traction in solving business problems? Semiotics is about scanning the intrinsic systems of culture and understanding that invisible net running through our society,… 8 February 2018 Rev Up Your Qual; Actionable Insights, Accelerated! Video & Slides Rev Up Your Qual; Actionable Insights, Accelerated! Our selection of Scoot Stories will leverage world examples to bring alive the power of quick turnaround qualitative.… 8 February 2018 We Love Starting a Conversation Blog We Love Starting a Conversation Post by Sue York, 27 January, 2018 At NewMR we love starting a research conversation – that’s one… 27 January 2018 EMEA Thursday Event EMEA Thursday Return to the Main Festival Page. Chair: Ray Poynter Jeremy Hollow Listen + Learn Why does my son… 8 February 2018 Americas Wednesday Event Americas Wednesday Return to the Main Festival Page. Chair: Andrew Jeavons Katrina Noelle & Janet Standen Scoot Insights Rev Up… 7 February 2018 Sense-making – a challenge to behavioural insights Video & Slides Sense-making – a challenge to behavioural insights Sense-making is a new approach to gaining meaningful behavioural insights. Susan Bell is one of the few researchers… 8 November 2017 The Power of Going Long Video & Slides The Power of Going Long We’re used to thinking of 30-minute phone interviews, 1-hour IDIs, 2-hour focus groups and 3-hour ethnographies . .… 8 November 2017 Context is Queen Video & Slides Context is Queen The picture is not always what you think it is! Learn why decisions taken using traditional survey data… 8 November 2017 The 6 R’s of great video research Video & Slides The 6 R’s of great video research Video-based research is growing fast, and there are a plethora of tech solutions being offered. But the tech… 8 November 2017 Dark side of insight: How traditional research glosses over real consumer behavior Video & Slides Dark side of insight: How traditional research glosses over real consumer behavior Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper.… 8 November 2017

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