Video-based research is growing fast, and there are a plethora of tech solutions being offered. But the tech is becoming increasingly similar, and the main value will come from the researchers. The presentation will look at issues such as creating the right design, working to find the right people, asking the right questions and knowing what not to ask.
Video & SlidesSense-making – a challenge to behavioural insightsSense-making is a new approach to gaining meaningful behavioural insights. Susan Bell is one of the few researchers…8 November 2017
Video & SlidesThe Power of Going LongWe’re used to thinking of 30-minute phone interviews, 1-hour IDIs, 2-hour focus groups and 3-hour ethnographies . .…8 November 2017
Video & SlidesTen years of looking after Coca-Cola’s dataFor the last ten years Infotools have ensured highest data quality and protocol compliance in Coca-Cola’s Global tracker…8 November 2017
Video & SlidesThe Impact of Mobile Internet on Chinese Gen Y IdentityThe ‘Empty Heart Syndrome’ is a newly described psychological phenomenon of the Chinese Gen Y. It is an…8 November 2017
BlogThe Future of QualLast week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin…22 May 2025
BlogUsing ChatGPT to help Analyse Focus Group DiscussionsIn this post, I want to highlight one way that ChatGPT can help you be more efficient. In…7 April 2024By continuing to use the site, you agree to the use of cookies. more information
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