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The Impact of Mobile Internet on Chinese Gen Y Identity
The ‘Empty Heart Syndrome’ is a newly described psychological phenomenon of the Chinese Gen Y. It is an interesting term as it highlights the current challenges that this group of young people is facing, especially the confusion with their identity formation. In this talk, we will explore the role of mobile Internet and its impact on their identity formation. We will also explore how we, as marketers, create valuable products and service experiences, and assist them in discovering a more full-hearted lifestyle.
