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Video, the key to insight activation
Snapchat & Facebook set the trend, so market research should not lag behind! Video is the way forward for consumer research and key to bringing insights into the heart of the organization. That’s why videos are at the core of our insight activation program. It gives us new ways to bring the consumer closer to home, immerse the marketer (and other stakeholders) in the lives of the consumer AND open up new opportunities for both CMI team and marketers. In this presentation, we will discuss various examples of how we use video in the activation of consumer research (video dairies, stories, confessions…) and which impact this had on the companies involved.
