Social Media & Digital Research
Social listening and digital-channel research.
Event
EMEA Thursday
Return to the Main Festival Page. Chair: Ray Poynter Jeremy Hollow Listen + Learn Why does my son…
8 February 2018
Video & Slides
Adapting #Mobile to Social Media Language ????
Mobile communication is becoming increasingly visual – think Instagram, Snapchat, YouTube; the use of filters, emojis and storylines…
18 October 2017
Video & Slides
Human vs. Machine: working together in harmony?
Machine learning and Artificial Intelligence are almost always a consideration in the field of social social media analysis…
22 September 2017
Video & Slides
Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions
Today’s connected consumer is intrinsically engaged with social media, and as marketers and researchers, the decisions we make…
21 June 2017
Event
Maximising Mobile
The event was broadcast as two live webinars on Wednesday, 18 October 2017 – the slides and recordings are…
18 October 2017
Event
Opportunities & Challenges for MR
Wednesday 21 June 2017 You can access the all the slides and recordings from our Play Again page. You…
21 June 2017
Event
Artificial Intelligence and Market Research
Access the slides and recordings of all eight presentations from our Play Again page. Session 1, 10am…
22 September 2017
Video & Slides
Buzz monitoring: Getting real and growing up
Conversation listening grows up: great insights can come from understanding what consumers say about brands and products, and…
3 March 2017
Video & Slides
Springboarding from Social Listening to Social Intelligence
The Internet is bustling with consumer conversations about new products, brand experiences, and unmet needs. Not surprisingly, marketers…
2 March 2017
Video & Slides
Moments That Matter: Digital Twists to Classic Rituals as People Go Mobile
This research provides new angles to traditional audience research as consumers shift to mobile. It brings to life…
27 February 2017
Video & Slides
Channeling the power of mobile messaging for consumer engagement
Messaging platforms are the most used Apps. In China 700+ million people are on WeChat and its dynamism…
27 February 2017
Blog
Social Media in 2017, Not much change, but lots of progress
Last week I attended the MRS Social Media Summit in London, and was struck by something that at…
18 February 2017