Social Media & Digital Research
Social listening and digital-channel research.
Video & Slides
Technology in Action
A panel discussion with leading experts, what is happening, where are things going, what should people look out…
19 March 2020
Event
Technology in Action
The webinar has been broadcast, the slides and recordings will be available soon. A panel discussion with leading…
18 March 2020
Video & Slides
How to weight online data
The industry thinking on weighting nonprobability surveys is changing. Most online survey software doesn’t offer weighting, and traditionally…
1 September 2019
Event
Challenges in Modern Market Research
Webinar: Thursday 29 August Live broadcast 10am New York (3pm London) The slides and recordings can be accessed…
29 August 2019
Blog
Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers
In this post, Nissan Motor's Mr Takahashi issues a challenge to market research agencies to propose new models…
17 December 2018
Blog
Do you know how to assess innovations in market research and insights?
Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets,…
1 November 2018
Blog
What is the Counterfactual? – Why do we need to assess it?
Posted by Ray Poynter 19 October 2018 If we are told that a before a marketing campaign the…
19 October 2018
Blog
Courses and Workshop with NewMR – 2018
Posted by NewMR, 17 October, 2018 Sue York and Ray Poynter are widely involved in a wide range…
17 October 2018
Video & Slides
Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL
Networks are a data structure commonly found in any social media service that allows populations to author collections…
24 May 2018
Event
The Future of Data Collection
This three-webinar event looks at how market research and insights are rising to the challenges of new ways…
24 May 2018
Video & Slides
Why does my son like hiding under his bed? Finding the creative power of weak signals in social data.
For most brands, when it comes to social data, our eyes are focused on our own reflection. We…
8 February 2018
Blog
Hints for Building a Personal Brand
To read the Japanese version of this post (from Mr Ryota Sano) click here. Post by Ray Poynter,…
31 January 2018