Mobile Research

Mobile-first data collection and mobile survey methods.

Handbook of Mobile Market Research – Launch Event Handbook of Mobile Market Research – Launch Thursday, 11th September, 2014 APAC, 4pm Sydney. Europe/America, 3pm London/ 10am New York. Access the slides and recordings… 11 September 2014 post image Blog Asking the wrong questions gives you the wrong answers! A very large part of market research is based on asking people questions, for example in surveys, focus… 21 June 2014 MRMW – Market Research in the Mobile World – an essential part of the mobile picture Blog MRMW – Market Research in the Mobile World – an essential part of the mobile picture I am lucky enough to be invited to take part in a wide range of market research events,… 10 May 2014 The differences between academic and commercial research Blog The differences between academic and commercial research Posted by Ray Poynter, 1 April 2014 I am currently at an academic conference on mobile research in… 1 April 2014 Appreciating Asia Pacific – Part 1 Blog Appreciating Asia Pacific – Part 1 This post is written as I reach the end of the first week of a three week Vision… 8 March 2014 The Secrets of Effective Presentations Blog The Secrets of Effective Presentations Quite often when people talk about presentations they talk about the need to be engaging, amusing, and informative,… 25 February 2014 May and June Lecture Series Event May and June Lecture Series May 2014 Lecture Series Listen to leading experts deliver 40-45 minute introductions to key NewMR topics, with plenty… 1 May 2014 – 30 June 2014 Explode-a-Myth Two Event Explode-a-Myth Two 25 February, 2014 – 3pm London time, 10am New York Presenters will each have 5 minutes and 1… 25 February 2014 Stop asking when mobile will be the next big thing, it happened a year or two ago! Blog Stop asking when mobile will be the next big thing, it happened a year or two ago! As I and others (see this great post by Reg Baker in 2011) have been pointing out, people… 27 January 2014 How many people will be using smartphones to access the web in 2017? Blog How many people will be using smartphones to access the web in 2017? Almost every week there is a key discussion in the NewMR LinkedIn group, tackling a specific topic of… 22 January 2014 Staying up to date with trends in mobile and mobile market research Blog Staying up to date with trends in mobile and mobile market research As part of the book on Mobile Market Research that we are working on we are including some… 19 January 2014 Why is so much customer satisfaction research so unsatisfying? Blog Why is so much customer satisfaction research so unsatisfying? When I talk to research users, one of the most common themes I hear is dissatisfaction with customer… 16 January 2014

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