Mobile Research
Mobile-first data collection and mobile survey methods.
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The Mobile Players in 2014 & Mobile MR – Navin Williams
Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading…
14 January 2014
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Does this summarise mobile qual for you?
As part of the book on mobile market research that Sue York, Navin Williams and I are writing…
7 January 2014
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Do you have mobile RoR or case studies you’d like to share in our new book?
Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be…
1 January 2014
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Non-Market Research Options for the Mobile Ecosystem
The material below is an excerpt from a book I am writing with Navin Williams and Sue York…
23 December 2013
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Does using the #MRX tag limit the conversation?
Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and…
18 December 2013
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Answers to Frequently Asked Mobile Market Research Questions
In collaboration with other authors we have produced an initial draft of the chapter on Mobile Market Research,…
9 December 2013
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Opportunities and Threats for Market Research
To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers…
24 November 2013
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What are the key mobile market research questions?
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions…
24 October 2013
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Jan Hofmeyr challenges the future of market research at MRMW London
Last week, at the MRMW Conference in London, the future of market research as we know it was…
14 October 2013
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The Five Top NewMR.org Posts of 2013 – so far
Below is a list of the five posts, on NewMR.org, that in 2013 have been read by the…
3 September 2013
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When and why to conduct mobile only studies?
Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody…
17 July 2013
Event
Explode-a-Myth
17 May, 2013 – 3pm London time, 10am New York Myths to be busted and speakers include: ‘There…
17 May 2013
Event
Explode-a-Myth
17 May, 2013 – 3pm London time, 10am New York Myths to be busted and speakers include: ‘There…
17 May 2013