Mobile Research
Mobile-first data collection and mobile survey methods.
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The tablet that didn’t bite
As mentioned before, I am in the midst of co-writing a book on mobile research and today I…
12 July 2013
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Mobile Specific Qualitative Research
As I have mentioned before, I am involved in writing a book on mobile market research, with Navin…
5 July 2013
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The ITU is 100% wrong on mobile phone penetration, IMHO
The ITU (the International Telecommunication Union, the UN agency that looks after ICT – information and communication technologies)…
29 June 2013
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How do clients move 20 to 30 minute tracking studies onto smartphones?
As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called…
10 June 2013
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What are the Key Debates in Mobile Market Research?
I am involved in a new book, which we hope will be published early in 2014. As with…
6 June 2013
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10 Reasons to buy ESOMAR’s new book
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday…
19 May 2013
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How many ways is mobile being used in Qual?
As mentioned before (here and here), Navin William, Reg Baker, and I are producing a mobile marketing research…
13 April 2013
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Is your mobile market research ethical?
As I have mentioned before, Navin Williams, Reg Baker, and I are producing a course on mobile marketing…
17 March 2013
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A Short History of Mobile Marketing Research
Navin Williams and I are creating an MMR (mobile marketing research) module for the University of Georgia’s MRII’s…
1 March 2013
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Mobile Research in a Mobile World
I spent Wednesday last week chairing the first day of the MRMW conference in Kuala Lumpur, a well-attended…
2 February 2013
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How much accidental MMR is happening?
At the moment I am working on two exciting projects with Navin Williams looking at mobile market research…
26 January 2013
Event
Main Stage 2012
Main Stage 2012 5 December 2012 Leading speakers from around the world sharing their thoughts, ideas, and experiences.…
5 December 2012
Event
Main Stage 2012
Main Stage 2012 5 December 2012 Leading speakers from around the world sharing their thoughts, ideas, and experiences.…
5 December 2012