Mobile Research
Mobile-first data collection and mobile survey methods.
Video & Slides
Gen Z #NewruleZ: How to follow generation Z storytelling while using MIM (mobile instant messaging) platforms.
Gen Z has disrupted traditional communication levels. From social to brands relationships, our way to interact with others…
5 February 2018
Event
Festival of NewMR 2018 – Atlantic Monday
Return to the Main Festival Page Access the slides and recordings from our Play Again page. Chair: Ray…
5 February 2018
Video & Slides
The Impact of Mobile Internet on Chinese Gen Y Identity
The ‘Empty Heart Syndrome’ is a newly described psychological phenomenon of the Chinese Gen Y. It is an…
8 November 2017
Video & Slides
Re-envisioning Research with Mobile First
Mobile First survey design has become a hot topic in recent times. While the call to Mobile First…
18 October 2017
Video & Slides
Single Survey Design for Online and Offline Research
Focusing on the mode of connecting with the participants is so 2001. They key to success is to…
18 October 2017
Video & Slides
A New Reality: AR and VR in Research
The presentation will first place the conversation within its historical context. We’ll briefly explore how computer processing has…
18 October 2017
Video & Slides
The online survey quality guideline by JMRA
In Japan, online survey is the most used research method. The Internet Survey Quality Subcommittee of JMRA try…
18 October 2017
Video & Slides
Making Grid Questions Mobile Friendly – An Impossible Dream?
With the increasing use of smartphones for online surveys, questionnaire designers are being challenged to measure ideas with…
18 October 2017
Video & Slides
Adapting #Mobile to Social Media Language ????
Mobile communication is becoming increasingly visual – think Instagram, Snapchat, YouTube; the use of filters, emojis and storylines…
18 October 2017
Video & Slides
What are the true unmet needs of qualitative researchers in 2017?
Qualitative researchers are always looking to uncover the needs, behaviours and emotions of others, in order to identify…
18 October 2017
Video & Slides
Unleash Your Community: The Power of A Communities Mobile App
Unlock the full potential of your community with a communities mobile app. Mobile community apps provide high engagement…
18 October 2017
Blog
Are you up to speed with mobile research? Probably Not!
I hear lots of people saying they are doing mobile research properly, but when I look at what…
3 October 2017