Quantitative

Surveys, synthetic data, statistics and weighting.

Do you believe in magic? Video & Slides Do you believe in magic? Do you believe in magic? Maybe, maybe not. Do you believe in magical analyses when it comes to… 3 March 2017 People aren’t robots: Tips for creating questionnaires that people want to answer Video & Slides People aren’t robots: Tips for creating questionnaires that people want to answer Questionnaires aren’t getting any more fun or easy to answer, and this continues to be reflected in our… 2 March 2017 How Data Science is Revolutionizing Market Research Careers Video & Slides How Data Science is Revolutionizing Market Research Careers Self-service data collection and research tools are already transforming the research industry.  However the proliferation of big data… 2 March 2017 Moments That Matter: Digital Twists to Classic Rituals as People Go Mobile Video & Slides Moments That Matter: Digital Twists to Classic Rituals as People Go Mobile This research provides new angles to traditional audience research as consumers shift to mobile. It brings to life… 27 February 2017 The Fickle Mistress: Loyal consumers changing brands and the change-constancy conflict Video & Slides The Fickle Mistress: Loyal consumers changing brands and the change-constancy conflict This presentation deals with the impact of brand renovation on loyal consumers, and the role of the Change-Constancy… 27 February 2017 Big Consumer Data: the Promise, the Overpromise, the Opportunity Video & Slides Big Consumer Data: the Promise, the Overpromise, the Opportunity A recent article stated “McKinsey finds it’s all talk and little action with data analytics in most companies”.… 27 February 2017 Being a Start up in Romania Video & Slides Being a Start up in Romania This session includes three market research start ups from different countries with presenters sharing experiences and tips, with… 27 February 2017 Discovery: a new tool for accessing longitudinal cohort studies Blog Discovery: a new tool for accessing longitudinal cohort studies Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since… 5 February 2017 Five Market Research Trends for 2017 Blog Five Market Research Trends for 2017 At this time of year our thoughts turn to what will excite and challenge us in 2017. Here… 13 December 2016 Festival of NewMR 2017 – Futuring Friday Event Festival of NewMR 2017 – Futuring Friday Friday, 3 March, 2017 Access the slides and recording via our Play Again page here: Lenny Murphy, Ray Poynter… 3 March 2017 Festival of NewMR 2017 – EMEA Thursday Event Festival of NewMR 2017 – EMEA Thursday Thursday, 2 March, 2017 Access all the slides and recordings from this event via our Play Again page. Access… 2 March 2017 Festival of NewMR 2017 – Americas Wednesday Event Festival of NewMR 2017 – Americas Wednesday Wednesday, 1 March, 2017 Access all the slides and recordings from this event via our Play Again page. Access… 1 March 2017

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