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How Data Science is Revolutionizing Market Research Careers
Self-service data collection and research tools are already transforming the research industry. However the proliferation of big data management techniques and the rise of ‘second generation’ data science tools are starting to create a new super-cell of researchers who can do everything themselves, faster. This session discusses the rise of data science as a career discipline, how this is blurring traditional distinctions in agency, consulting, and client organizations between market researchers and others who work with data such as customer analytics and AI professionals, and the potential opportunities available for those ready to adapt.
