Questionnaires aren’t getting any more fun or easy to answer, and this continues to be reflected in our low response rates. This session will highlight a number of practical things you can do to drastically improve not only data quality, but also readability and enjoyment of questionnaires.
Video & SlidesSpringboarding from Social Listening to Social IntelligenceThe Internet is bustling with consumer conversations about new products, brand experiences, and unmet needs. Not surprisingly, marketers…2 March 2017
Video & SlidesReview of Mobile Qual Platforms in 2017There are thousands of apps available for marketing research. But which apps are most useful for qualitative researchers?…2 March 2017
Video & SlidesA Comedy Of Errors: Anonymous Stories Of Research Mess UpsWith the time and budget constraints most market researchers are facing these days, research mistakes are not exactly…2 March 2017
Video & SlidesHow Data Science is Revolutionizing Market Research CareersSelf-service data collection and research tools are already transforming the research industry. However the proliferation of big data…2 March 2017
BlogAre you a buyer or user of Insights and Research? We are asking for your help!NewMR, ESOMAR and over 22 organisations are partnering to create a client benchmark for insights and research.27 April 2021
BlogDo you know how to assess innovations in market research and insights?Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets,…1 November 2018By continuing to use the site, you agree to the use of cookies. more information
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