Behavioural Economics & Neuroscience
BE, neuroscience, emotion and consumer behaviour.
Video
The Role of Narrative in Research with Irrational Agency and NewMR
This 'Narrative Research' forum, hosted by produced by the Irrational Agency and NewMR, brings together leading proponents of…
13 February 2024
Video & Slides
Narrative Exploration of New Categories at Mondelēz
As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi and Maura Collins-Titone discuss and…
12 February 2024
Event
Story Time: The Narrative Research Forum
A NewMR/Irrational Agency Webinar Wednesday, 7 February 2024 Broadcast: 10am New York (3pm London, 4pm Paris) Access the…
7 February 2024
Video & Slides
7 Tips for using behavioral data
Ray Poynter shares 7 tips, showing how to work with behavioral data.
1 June 2022
Event
Measuring online impacts using behavioral data
Webinar Wednesday, 1 June, 2011 Broadcast at 9am Seattle (midday New York, 5pm London & 6pm Paris) In…
1 June 2022
Video & Slides
Using Digital Behavioural Data for Insights
With all the talk over the last year of a ‘new normal’ it has been important to understand…
21 July 2021
Event
Quantitative Research in 2021
Webinar – Tuesday 20 July 2021 Live broadcast at 10am New York, 3pm London The webinar has been…
20 July 2021
Video & Slides
When should we ask, when should be measure?
Through a study conducted by Netquest to its panelists, we developed an initial hypothetical approach regarding their navigation;…
18 March 2020
Video & Slides
Digital Marketing for 2020: Letting Consumer Needs Drive Personalization
Marketers are turning to digital micro-targeting to reach consumers with personalized messages – but are they breaking through…
18 March 2020
Video & Slides
Who, me biased?
When we think of cognitive biases, we typically focus on what it means for respondents. But what about…
18 March 2020
Event
Analytics in Action
The webinar has been broadcast, click here to access the slides and recordings. Join us as we explore…
17 March 2020
Video & Slides
Office Productivity: Creating Brain Friendly Environments
Every person loves being in nature. Natural sights and sounds attend to our psychological and physiological needs, promoting…
9 March 2019