Behavioural Economics & Neuroscience

BE, neuroscience, emotion and consumer behaviour.

Insights from Nonconscious: Marketing That Talks Implicitly Video & Slides Insights from Nonconscious: Marketing That Talks Implicitly Are your research methodologies convenient for measuring what people see, think and feel apart from what they say?… 9 March 2019 The power of a brand’s distinctive assets to ensure market growth Video & Slides The power of a brand’s distinctive assets to ensure market growth Alica Arnould and Glaucia Marques, of System 1 (formerly Brainjuicer) on Singapore, discuss the power of a brand’s… 7 March 2019 Living and Breathing Quit-Smoking Journeys: Using online communities and behavioural economics to reduce adult smoking in Greater Manchester Video & Slides Living and Breathing Quit-Smoking Journeys: Using online communities and behavioural economics to reduce adult smoking in Greater Manchester Mustard was commissioned by the Greater Manchester Health and Social Care Partnership to conduct research on smoking behaviours… 5 March 2019 The Who, What, Why and When of 2019’s Consumers Video & Slides The Who, What, Why and When of 2019’s Consumers In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why… 3 March 2019 The Who, What, Why and When of 2019’s Consumers Event The Who, What, Why and When of 2019’s Consumers Sponsored Webinar Thursday 28 February 2019 Live broadcast 5pm Hong Kong Access the recording and slides by clicking… 28 February 2019 Festival of NewMR 2019 – Americas Thursday Event Festival of NewMR 2019 – Americas Thursday Slides and recordings available here. Chair: Ray Poynter Speakers Douwe Rademaker Ipsos The New Research Paradigm: More Show… 7 March 2019 Festival of NewMR 2019 – APAC Wednesday Event Festival of NewMR 2019 – APAC Wednesday Clicslides and recordings available here Chair: Sue York Speakers Sue York NewMR Presenting Online Mike Sherman Hong Kong… 6 March 2019 Festival of NewMR 2019 – EMEA Tuesday Event Festival of NewMR 2019 – EMEA Tuesday Access the slides and recordings by clicking here. Chair: Sue York Speakers Jeroen Spetter Ruigrok NetPanel The magical… 5 March 2019 Do you know how to assess innovations in market research and insights? Blog Do you know how to assess innovations in market research and insights? Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets,… 1 November 2018 Utilising digital behavioural data to improve tracking studies Video & Slides Utilising digital behavioural data to improve tracking studies In this commercial webinar, Omnicom’s Raúl Gordo presents “A Game Changer in the Understanding of Toy Consumers” –… 30 October 2018 Utilising digital behavioural data to improve tracking studies Event Utilising digital behavioural data to improve tracking studies Tuesday, 30 October The webinar has been broadcast, you can access the slides and recording by clicking here.… 30 October 2018 Everyone’s a film maker, make sure you catch the show Video & Slides Everyone’s a film maker, make sure you catch the show Video being used in research isn’t new, but the rise of automation and the adoption of AI has… 19 June 2018

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