Behavioural Economics & Neuroscience

Video & Slides Cognitive Semiotics: where artistic interpretation meets science Behavioural science has made significant inroads into market research in recent years and even though the study of… 8 November 2017 Event New! But Not Tech Not everything new is about technology. For this two-webinar event, these presentations highlight new developments and solutions that… 8 November 2017 Video & Slides Food for Thought In recent years consumer neuroscience has become the ‘much talked about’ tool in the marketing process, but it… 3 March 2017 Video & Slides Moments That Matter: Digital Twists to Classic Rituals as People Go Mobile This research provides new angles to traditional audience research as consumers shift to mobile. It brings to life… 27 February 2017 Video & Slides The Fickle Mistress: Loyal consumers changing brands and the change-constancy conflict This presentation deals with the impact of brand renovation on loyal consumers, and the role of the Change-Constancy… 27 February 2017 Video & Slides Big Consumer Data: the Promise, the Overpromise, the Opportunity A recent article stated “McKinsey finds it’s all talk and little action with data analytics in most companies”.… 27 February 2017 Video & Slides Being a Start up in Romania This session includes three market research start ups from different countries with presenters sharing experiences and tips, with… 27 February 2017 Blog Five Market Research Trends for 2017 At this time of year our thoughts turn to what will excite and challenge us in 2017. Here… 13 December 2016 Event Festival of NewMR 2017 – EMEA Thursday Thursday, 2 March, 2017 Access all the slides and recordings from this event via our Play Again page. Access… 2 March 2017 Event Festival of NewMR 2017 – APAC Tuesday Tuesday, 28 February, 2017 Access all the slides and recordings from this event via our Play Again page.… 28 February 2017 Event Festival of NewMR 2017 – Atlantic Monday Monday, 27 February, 2017 Access all the slides and recordings from this event via our Play Again page.… 27 February 2017 Blog Want to know more about Behavioural Economics? This week, NewMR broadcast four webinars on Behavioural Economics (BE) – as part of our Research Innovation event.… 9 December 2016