Behavioural Economics & Neuroscience
BE, neuroscience, emotion and consumer behaviour.
Blog
The world is changing, so market research must change too
Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the…
21 June 2015
Video & Slides
What is MR Innovation? With Lenny Murphy & Ray Poynter
Lenny Murphy and Ray Poynter review what innovation means in the context of market research.
5 June 2015
Event
What is MR Innovation?
Friday 5 June, Webinar with Lenny Murphy and Ray Poynter. Access the slides and recording via our Play Again…
5 June 2015
Blog
Market Research in the Time of VUCA
VUCA is a term that we are going here a lot over the next few years, it is…
19 March 2015
Blog
What are the key MR Buzzwords for 2015?
In a recent NewMR LinkedIn conversation I asked what people thought the MR buzzwords for 2015 will be.…
14 March 2015
Blog
How should we improve the research participant experience?
At the Festival of NewMR, December 2014, Annie Pettit gave a great presentation titled “Behind your back: What…
6 January 2015
Video & Slides
Kicking Up a Commotion: How Emotion Always Wins in Communication
2 December 2014
Video & Slides
Finding the Right Emotions: A picture paints a thousand words
30 November 2014
Blog
No more surveys in 16 years?
Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when…
26 August 2014
Event
Festival of #NewMR
Monday 1st December – Friday 5th December The Festival is back for its fifth year. Most of the…
1 December 2014 – 5 December 2014
Video & Slides
The Power of the Dark Side: Motivation, Positioning and the Seven Deadly Sins
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17 July 2014
Video & Slides
Explode-a-Myth 2014 – Annie Pettit
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17 July 2014