Behavioural Economics & Neuroscience

Video & Slides Emotional and Unconscious Influences on Consumer Behavior 17 July 2014 Video & Slides Refining ads with both precision and clarity -a head to head comparison of qualitative research and EEG 17 July 2014 Video & Slides After neuro revolution. Practical guide to biometric research 17 July 2014 Slides Introduction to Behavioural Economics 17 July 2014 Slides Behavioural economics – new new or new old? 17 July 2014 post image Blog NewMR – The Big Picture Sometimes when I run a workshop or training session people want detail, they want practical information about how… 16 July 2014 post image Blog The McGurk effect and why it matters to market researchers We like to think of ourselves as rational creatures and we like to think we can trust our… 22 June 2014 post image Blog Asking the wrong questions gives you the wrong answers! A very large part of market research is based on asking people questions, for example in surveys, focus… 21 June 2014 post image Blog When and why does the wrong sample give you the right answer? Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample… 17 June 2014 Blog Short-term effects do not predict long-term advertising success “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is… 21 April 2014 Event April Lecture Series 2014 April 2014 Lecture Series Listen to leading experts deliver 40-45 minute introductions to key NewMR topics, with plenty… 1 April 2014 – 30 April 2014 Event Explode-a-Myth Two 25 February, 2014 – 3pm London time, 10am New York Presenters will each have 5 minutes and 1… 25 February 2014