Behavioural Economics & Neuroscience

BE, neuroscience, emotion and consumer behaviour.

Harnessing the Power Of TV Video & Slides Harnessing the Power Of TV This is the story of how Northstar managed to develop a TV show that has not only been… 19 June 2018 The problems and challenges created by observational data Video & Slides The problems and challenges created by observational data The world of market research and insights are in the process of moving from a paradigm centred on… 24 May 2018 Researchers should be aware of the problems with observational data Blog Researchers should be aware of the problems with observational data Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data… 18 May 2018 The Future of Video Event The Future of Video This two-webinar event looked at the way video is expanding and evolving in the context of market research… 19 June 2018 The Future of Data Collection Event The Future of Data Collection This three-webinar event looks at how market research and insights are rising to the challenges of new ways… 24 May 2018 Visualizing emotions: Measuring motivations simply, quickly and intuitively Video & Slides Visualizing emotions: Measuring motivations simply, quickly and intuitively Although emotions are difficult to articulate and measure explicitly, they are a very tangible part of human experience.… 8 February 2018 ‘Cultural irrationality’ and its implications for market research Video & Slides ‘Cultural irrationality’ and its implications for market research There is a clear drive to acknowledge human irrationality in recent theories of human behaviour. However, most recent… 8 February 2018 Fake News and the Impact on Market Research Video & Slides Fake News and the Impact on Market Research Fake news has been making headlines recently. Which got me to thinking; In a world where the latest… 6 February 2018 EMEA Thursday Event EMEA Thursday Return to the Main Festival Page. Chair: Ray Poynter Jeremy Hollow Listen + Learn Why does my son… 8 February 2018 Festival of NewMR 2018 – APAC Tuesday Event Festival of NewMR 2018 – APAC Tuesday Return to the Main Festival Page Slides and recordings available soon. Chair: Sue York Peter Harris & Ying… 6 February 2018 Sense-making – a challenge to behavioural insights Video & Slides Sense-making – a challenge to behavioural insights Sense-making is a new approach to gaining meaningful behavioural insights. Susan Bell is one of the few researchers… 8 November 2017 A quick, instinctive guide to System One Video & Slides A quick, instinctive guide to System One System One and System Two have entered the vernacular in marketing circles. They’re sometimes used as today’s equivalent… 8 November 2017

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