Click here to access the slides
Insights from Nonconscious: Marketing That Talks Implicitly
Are your research methodologies convenient for measuring what people see, think and feel apart from what they say?
Consumers behave irrationally because our decisions are managed by subconscious triggers mainly. We don’t buy Coke over Pepsi (or vice versa) because it tastes better. We buy it because you “bought” either the “happiness” brand or the “youthfulness” brand, depending on which value our autopilot consider most important.
It’s time to refresh. You’ll learn the practical applications of neuro-tools based on the examples of brands such as Coca-Cola, Pepsi, Facebook, Adidas, Nike, uncover how to transform your methodologies into new-way approaches.
Presented by Dmitry Gaiduk of Cool Tools.
