Quantitative
Surveys, synthetic data, statistics and weighting.
Video & Slides
Human vs. Machine: working together in harmony?
Machine learning and Artificial Intelligence are almost always a consideration in the field of social social media analysis…
22 September 2017
Video & Slides
Coding open-ended text: The rise of the coding robots?
Machine learning as an idea has been with us for decades. In recent years, active research and raw…
22 September 2017
Video & Slides
Words, Documents and Distance: Deep Learning and Semantic Analysis
In the last few years algorithms developed by Google have given researchers powerful new tools to investigate textual…
22 September 2017
Blog
When will surveys disappear? (2017 update)
Back in 2010 ,I caused a minor stir in the research world by predicting (at the MRS Conference…
15 September 2017
Video & Slides
Sense-making with open-ended text
Following the success of the six-part series ‘Finding and Communicating the Story’ in 2016, NewMR have launched Part…
8 September 2017
Blog
The Statistics and Statistical Tools Used in Market Research in 2017
In this post I am sharing the summary and two key charts. The eight-page version of the results…
3 September 2017
Blog
Survey about the stats we use in market research
At the moment (August 16 to August 31, 2017) NewMR is running a survey to collect data about…
16 August 2017
Blog
What is the best way to present numbers?6 tips for better conference presenting
A couple of weeks ago I was at a conference in Lisbon and spent five days listening to…
31 July 2017
Blog
Major update on mobile market research
For a few years there have been relatively few new findings about mobile market research. We have seen…
23 July 2017
Event
New! But Not Tech
Not everything new is about technology. For this two-webinar event, these presentations highlight new developments and solutions that…
8 November 2017
Video & Slides
Gamification: The Challenge of Rules
We all know the opportunities that Gamification presents. It provides us with richer data and an improved experience…
21 June 2017
Video & Slides
Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions
Today’s connected consumer is intrinsically engaged with social media, and as marketers and researchers, the decisions we make…
21 June 2017