Quantitative

Surveys, synthetic data, statistics and weighting.

Human vs. Machine: working together in harmony? Video & Slides Human vs. Machine: working together in harmony? Machine learning and Artificial Intelligence are almost always a consideration in the field of social social media analysis… 22 September 2017 Coding open-ended text: The rise of the coding robots? Video & Slides Coding open-ended text: The rise of the coding robots? Machine learning as an idea has been with us for decades. In recent years, active research and raw… 22 September 2017 Words, Documents and Distance: Deep Learning and Semantic Analysis Video & Slides Words, Documents and Distance: Deep Learning and Semantic Analysis In the last few years algorithms developed by Google have given researchers powerful new tools to investigate textual… 22 September 2017 When will surveys disappear? (2017 update) Blog When will surveys disappear? (2017 update) Back in 2010 ,I caused a minor stir in the research world by predicting (at the MRS Conference… 15 September 2017 Sense-making with open-ended text Video & Slides Sense-making with open-ended text Following the success of the six-part series ‘Finding and Communicating the Story’ in 2016, NewMR have launched Part… 8 September 2017 The Statistics and Statistical Tools Used in Market Research in 2017 Blog The Statistics and Statistical Tools Used in Market Research in 2017 In this post I am sharing the summary and two key charts. The eight-page version of the results… 3 September 2017 Survey about the stats we use in market research Blog Survey about the stats we use in market research At the moment (August 16 to August 31, 2017) NewMR is running a survey to collect data about… 16 August 2017 What is the best way to present numbers?6 tips for better conference presenting Blog What is the best way to present numbers?6 tips for better conference presenting A couple of weeks ago I was at a conference in Lisbon and spent five days listening to… 31 July 2017 Major update on mobile market research Blog Major update on mobile market research For a few years there have been relatively few new findings about mobile market research. We have seen… 23 July 2017 New! But Not Tech Event New! But Not Tech Not everything new is about technology. For this two-webinar event, these presentations highlight new developments and solutions that… 8 November 2017 Gamification: The Challenge of Rules Video & Slides Gamification: The Challenge of Rules We all know the opportunities that Gamification presents. It provides us with richer data and an improved experience… 21 June 2017 Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions Video & Slides Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions Today’s connected consumer is intrinsically engaged with social media, and as marketers and researchers, the decisions we make… 21 June 2017

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