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Quantitative

Surveys, synthetic data, statistics and weighting.

A strategy of tactical efficiencies Video & Slides A strategy of tactical efficiencies In the third of a five-part webinar series, sponsored by ZappiStore, Ray Poynter explores the impact of automation… 10 November 2017 Sense-making – a challenge to behavioural insights Video & Slides Sense-making – a challenge to behavioural insights Sense-making is a new approach to gaining meaningful behavioural insights. Susan Bell is one of the few researchers… 8 November 2017 Ten years of looking after Coca-Cola’s data Video & Slides Ten years of looking after Coca-Cola’s data For the last ten years Infotools have ensured highest data quality and protocol compliance in Coca-Cola’s Global tracker… 8 November 2017 A quick, instinctive guide to System One Video & Slides A quick, instinctive guide to System One System One and System Two have entered the vernacular in marketing circles. They’re sometimes used as today’s equivalent… 8 November 2017 Dark side of insight: How traditional research glosses over real consumer behavior Video & Slides Dark side of insight: How traditional research glosses over real consumer behavior Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper.… 8 November 2017 Cognitive Semiotics: where artistic interpretation meets science Video & Slides Cognitive Semiotics: where artistic interpretation meets science Behavioural science has made significant inroads into market research in recent years and even though the study of… 8 November 2017 How does your knowledge and MR learning compare with others? Blog How does your knowledge and MR learning compare with others? Update, the survey is now closed and the analysis has begun. When we have finished the analysis, reporting… 6 November 2017 Re-envisioning Research with Mobile First Video & Slides Re-envisioning Research with Mobile First Mobile First survey design has become a hot topic in recent times. While the call to Mobile First… 18 October 2017 Single Survey Design for Online and Offline Research Video & Slides Single Survey Design for Online and Offline Research Focusing on the mode of connecting with the participants is so 2001. They key to success is to… 18 October 2017 The online survey quality guideline by JMRA Video & Slides The online survey quality guideline by JMRA In Japan, online survey is the most used research method. The Internet Survey Quality Subcommittee of JMRA try… 18 October 2017 Making Grid Questions Mobile Friendly – An Impossible Dream? Video & Slides Making Grid Questions Mobile Friendly – An Impossible Dream? With the increasing use of smartphones for online surveys, questionnaire designers are being challenged to measure ideas with… 18 October 2017 Minority Report in Research Communities – The future can be seen, member disengagement can be prevented Video & Slides Minority Report in Research Communities – The future can be seen, member disengagement can be prevented The future can be seen, crime can be prevented. The 2002 award-winning movie Minority Report described a world… 22 September 2017

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