Quantitative

Surveys, synthetic data, statistics and weighting.

Visualizing emotions: Measuring motivations simply, quickly and intuitively Video & Slides Visualizing emotions: Measuring motivations simply, quickly and intuitively Although emotions are difficult to articulate and measure explicitly, they are a very tangible part of human experience.… 8 February 2018 ‘Cultural irrationality’ and its implications for market research Video & Slides ‘Cultural irrationality’ and its implications for market research There is a clear drive to acknowledge human irrationality in recent theories of human behaviour. However, most recent… 8 February 2018 Embedded research-how to maximize consumer interactions Video & Slides Embedded research-how to maximize consumer interactions Traditional market research processes suffer from a few shortcomings that make them mostly unusuable for SMEs. They are… 8 February 2018 What’s New In VR Research – And What’s Not Video & Slides What’s New In VR Research – And What’s Not Everyone is talking about virtual reality, but very few of us are doing it, and fewer still are… 8 February 2018 5 New Rules for Consumer Engagement Video & Slides 5 New Rules for Consumer Engagement With the introduction of disruptive technologies, the rules of consumer engagement have changed, but the challenge to get… 8 February 2018 Amplifying Online Survey Response: SMS Survey Advert Technique Video & Slides Amplifying Online Survey Response: SMS Survey Advert Technique It is said that SMS has a 45% response rate, vs email which has 6%. It time for… 8 February 2018 Fake News and the Impact on Market Research Video & Slides Fake News and the Impact on Market Research Fake news has been making headlines recently. Which got me to thinking; In a world where the latest… 6 February 2018 Is it time for market research to ditch the ritual of the Null Hypothesis? Blog Is it time for market research to ditch the ritual of the Null Hypothesis? From time to time, I am asked to write some notes (or teach a section) on hypothesis testing.… 9 December 2017 Futuring Friday Event Futuring Friday Return to the Main Festival Page.     Lenny Murphy Kristin Luck Melanie Courtright Ray Poynter Join us… 9 February 2018 EMEA Thursday Event EMEA Thursday Return to the Main Festival Page. Chair: Ray Poynter Jeremy Hollow Listen + Learn Why does my son… 8 February 2018 Americas Wednesday Event Americas Wednesday Return to the Main Festival Page. Chair: Andrew Jeavons Katrina Noelle & Janet Standen Scoot Insights Rev Up… 7 February 2018 Festival of NewMR 2018 – APAC Tuesday Event Festival of NewMR 2018 – APAC Tuesday Return to the Main Festival Page Slides and recordings available soon. Chair: Sue York Peter Harris & Ying… 6 February 2018

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