Quantitative
Surveys, synthetic data, statistics and weighting.
Video
Excel Video – Creating Indices to Make Numbers More Visual
In this short video, Ray Poynter shows how to sort data in Excel using indices, and by colour,…
16 October 2018
Video
Excel Video – Hiding Decimals, Using Colour, and Sorting to Make Numbers More Visual
In this short video, Ray Poynter shows how to hide decimal places in Excel, sort data, and sort…
16 October 2018
Video & Slides
How to Make Numbers more Visual
Ray Poynter shares how to make numbers more visual through using simple techniques such as hiding decimal places,…
16 October 2018
Event
Utilising digital behavioural data to improve tracking studies
Tuesday, 30 October The webinar has been broadcast, you can access the slides and recording by clicking here.…
30 October 2018
Blog
How many significant digits should you display in your presentation?
Posted by Ray Poynter, 27 August 2018 Too many digits can obscure the story being communicated by numbers.…
27 August 2018
Video & Slides
Everyone’s a film maker, make sure you catch the show
Video being used in research isn’t new, but the rise of automation and the adoption of AI has…
19 June 2018
Video & Slides
Harnessing the Power Of TV
This is the story of how Northstar managed to develop a TV show that has not only been…
19 June 2018
Event
Looking Forward
This two-webinar event looks at what’s happened in market research and insights in 2018, predictions for 2019, upcoming…
11 December 2018
Video & Slides
The Future – Back to Basics?
We have seen the experimentation with Social Media, technology based data collection and Big Data as an alternative!…
24 May 2018