Quantitative
Surveys, synthetic data, statistics and weighting.
Event
Festival of NewMR 2017 – APAC Tuesday
Tuesday, 28 February, 2017 Access all the slides and recordings from this event via our Play Again page.…
28 February 2017
Event
Festival of NewMR 2017 – Atlantic Monday
Monday, 27 February, 2017 Access all the slides and recordings from this event via our Play Again page.…
27 February 2017
Blog
Want to know more about Behavioural Economics?
This week, NewMR broadcast four webinars on Behavioural Economics (BE) – as part of our Research Innovation event.…
9 December 2016
Video & Slides
Behavioral Economics – Is that a wolf at the door or opportunity knocking?
What is that knocking? A step into the future or one step closer to obsolescence? In this information…
8 December 2016
Video & Slides
Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint
Behavioural economics is increasingly accepted in MR as a tool for measuring unconscious, intangible aspects of consumer experience.…
8 December 2016
Video & Slides
Mobile Research in a Global Context
What are the key trends and differences in mobile research around the world? In this presentation, Sue will…
8 December 2016
Video & Slides
The Connection between Big Data and Behavioral Economics
We show how online reviews analyzed and viewed through the lens of behavioral economics can provide insights into…
8 December 2016
Video & Slides
Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation?
Behavioural economics (BE) is the buzzword of the moment; in government, policy, finance and more recently, marketing. Marketers…
8 December 2016
Video & Slides
Reversing Pokémon Go: Designing from the start with the finish line in mind
What if we reversed Pokemon Go? Let’s say we took all the outcomes and behaviours that Pokemon Go…
8 December 2016
Blog
An Introduction to Market Research Tables – Request for Feedback
Most market research textbooks (for example Malhotra) do not really cover the sort of tables we use in…
28 October 2016
Video & Slides
Why big company workers are being encouraged to behave like small company workers and the emergence of the T-shaped worker
With 40% to 60% of Research jobs predicted to disappear, and the prospect of between 20-30% new jobs…
21 October 2016
Blog
Having a look at 1Q.com – a mobile-based survey service
Last week I had was invited to have a play with the 1Q.com system, an innovative and new…
3 October 2016