Quantitative

Surveys, synthetic data, statistics and weighting.

Festival of NewMR 2017 – APAC Tuesday Event Festival of NewMR 2017 – APAC Tuesday Tuesday, 28 February, 2017 Access all the slides and recordings from this event via our Play Again page.… 28 February 2017 Festival of NewMR 2017 – Atlantic Monday Event Festival of NewMR 2017 – Atlantic Monday Monday, 27 February, 2017 Access all the slides and recordings from this event via our Play Again page.… 27 February 2017 Want to know more about Behavioural Economics? Blog Want to know more about Behavioural Economics? This week, NewMR broadcast four webinars on Behavioural Economics (BE) – as part of our Research Innovation event.… 9 December 2016 Behavioral Economics – Is that a wolf at the door or opportunity knocking? Video & Slides Behavioral Economics – Is that a wolf at the door or opportunity knocking? What is that knocking?  A step into the future or one step closer to obsolescence? In this information… 8 December 2016 Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint Video & Slides Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint Behavioural economics is increasingly accepted in MR as a tool for measuring unconscious, intangible aspects of consumer experience.… 8 December 2016 Mobile Research in a Global Context Video & Slides Mobile Research in a Global Context What are the key trends and differences in mobile research around the world? In this presentation, Sue will… 8 December 2016 The Connection between Big Data and Behavioral Economics Video & Slides The Connection between Big Data and Behavioral Economics We show how online reviews analyzed and viewed through the lens of behavioral economics can provide insights into… 8 December 2016 Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation? Video & Slides Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation? Behavioural economics (BE) is the buzzword of the moment; in government, policy, finance and more recently, marketing. Marketers… 8 December 2016 Reversing Pokémon Go: Designing from the start with the finish line in mind Video & Slides Reversing Pokémon Go: Designing from the start with the finish line in mind What if we reversed Pokemon Go? Let’s say we took all the outcomes and behaviours that Pokemon Go… 8 December 2016 An Introduction to Market Research Tables – Request for Feedback Blog An Introduction to Market Research Tables – Request for Feedback Most market research textbooks (for example Malhotra) do not really cover the sort of tables we use in… 28 October 2016 Why big company workers are being encouraged to behave like small company workers and the emergence of the T-shaped worker Video & Slides Why big company workers are being encouraged to behave like small company workers and the emergence of the T-shaped worker With 40% to 60% of Research jobs predicted to disappear, and the prospect of between 20-30% new jobs… 21 October 2016 Having a look at 1Q.com – a mobile-based survey service Blog Having a look at 1Q.com – a mobile-based survey service Last week I had was invited to have a play with the 1Q.com system, an innovative and new… 3 October 2016

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