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Behavioral Economics – Is that a wolf at the door or opportunity knocking?
What is that knocking? A step into the future or one step closer to obsolescence? In this information heavy, attention light world, Market Research professionals cannot afford to stand still. We need to understand which of the ever increasing new technologies and methodologies we need to embrace while we struggle with the increasing demands of today’s fast paced world. Where does Behavioral Economics fit? Is it a threat? A Distraction? Or is there something here to embrace to provide increased value to our end clients? After more than 20 years as a client-side researcher, Stephen will discuss the role of BE in a researchers world, and how his experience in embracing BE to drive better research results could assist you too and add BE to your toolkit.
