The growth in the number of new approaches to research, from Artificial Intelligence to Neuroscience, to Behavioural Economics, to Smartphone Ethnography and much, more can be baffling. How can users, investors, and career builders assess which are most likely to be winners, and which will soon be in history’s trashcan? This presentation will give provide guidance into how to assess new techniques.
Video & SlidesBehavioral Economics – Is that a wolf at the door or opportunity knocking?What is that knocking? A step into the future or one step closer to obsolescence? In this information…8 December 2016
Video & SlidesBehavioural economics gets real: measuring intangible customer desires with behavioral conjointBehavioural economics is increasingly accepted in MR as a tool for measuring unconscious, intangible aspects of consumer experience.…8 December 2016
Video & SlidesMobile Research in a Global ContextWhat are the key trends and differences in mobile research around the world? In this presentation, Sue will…8 December 2016
Video & SlidesUsing Mobile Qual to Hack the Snack AisleHow do you decide where in a store to put a new healthy snacking item? FocusVision and market…8 December 2016
Video & SlidesThe Connection between Big Data and Behavioral EconomicsWe show how online reviews analyzed and viewed through the lens of behavioral economics can provide insights into…8 December 2016
Video & SlidesBehavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation?Behavioural economics (BE) is the buzzword of the moment; in government, policy, finance and more recently, marketing. Marketers…8 December 2016By continuing to use the site, you agree to the use of cookies. more information
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