AI & Innovation

Frontier models, agents and what they mean for insights teams.

Who writes the better short story, Ray or ChatGPT? Blog Who writes the better short story, Ray or ChatGPT? I wanted to check out ChatGPT4’s story writing. So, here is a quick experiment. First, I write a… 22 September 2023 The State of Insights – September 2023 Event The State of Insights – September 2023 NewMR Webinar Tuesday 26 September 2023 Broadcast 10am New York, 3pm London, 4pm Paris Click here to access… 26 September 2023 ChatGPT for Social Media Listening: practical application with YouScan’s Insights Copilot Video & Slides ChatGPT for Social Media Listening: practical application with YouScan’s Insights Copilot A few months ago, YouScan released Insights Copilot, the first on the market ChatGPT-powered tool for social media… 11 August 2023 From Words to Wisdom: Unleashing the Potential of Language Models for Human-Centered Data Exploration Video & Slides From Words to Wisdom: Unleashing the Potential of Language Models for Human-Centered Data Exploration With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding… 11 August 2023 Research Thinking in the age of AI Video & Slides Research Thinking in the age of AI Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the… 11 August 2023 How might AI impact Research and Insights over the next two years? Video & Slides How might AI impact Research and Insights over the next two years? In this presentation, Ray focuses on the short-term picture for research and insights; what will change, what will… 11 August 2023 Exploring the future of verbatim coding with ChatGPT Video & Slides Exploring the future of verbatim coding with ChatGPT Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years. In this presentation,… 15 June 2023 Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys Video & Slides Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys An enormous amount of time and resources are devoted to improving data quality in survey research. The quality… 15 June 2023 Tech for tech’s sake? Learnings from experiments with AI in consumer research Video & Slides Tech for tech’s sake? Learnings from experiments with AI in consumer research MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole… 15 June 2023 Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys Video & Slides Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for. Often the… 15 June 2023 How AI / ChatGPT Drives Business Growth Video & Slides How AI / ChatGPT Drives Business Growth Join Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating… 15 June 2023 The Implications and Utilisation of AI Event The Implications and Utilisation of AI NewMR Webinar Wednesday 9 August 2023 Broadcast 11am London, 8pm Sydney Access the slides and recordings by clicking… 9 August 2023

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