AI & Innovation
Frontier models, agents and what they mean for insights teams.
Blog
Will AI Steal Our Jobs?
At every event I go to, I hear, at some stage in the discussion, ‘Will AI steal our…
23 April 2023
Event
AI at use in Insights and Research
NewMR Webinar Wednesday 14 June 2023 Broadcast 3pm London, 10am New York Click here to access the slides…
14 June 2023
Video & Slides
ChatGPT and Market Research – the first 100 days!
The middle-of March sees ChatGPT reach 100 days since its public launch. Join us as presenter, Ray Poynter,…
17 March 2023
Video & Slides
Word Cloud Plus: A better word cloud solution
Ray and Will Poynter have created Word Cloud Plus, a web app for producing word clouds. The key…
24 January 2023
Event
ChatGPT and Market Research – the first 100 days!
NewMR webinar Thursday 16 March, 2023 Broadcast: 11am New York, 3pm London, 4pm Paris Access the recording and…
16 March 2023
Event
Using Word Cloud Plus to analyse text
NewMR Webinar Monday 23 January, 2023 Broadcast 10am New York, 3pm London The slides and recording will be…
23 January 2023
Video & Slides
Why Surveys Need To Become Conversational
Let’s face it, most surveys are boring. And the online survey experience hasn’t changed much in 20 years.…
11 October 2022
Video & Slides
Using Psychographic Techniques to Uncover the Hidden Personalities in Your Survey Data
We’re all familiar with analysing survey data in terms of key differences by demographics – profiling by age,…
11 October 2022
Event
New Thinking in Quant Research
NewMR Webinar – Tuesday 11 October, 2022 Join us as we explore new thinking in quantitative research. Enjoy…
11 October 2022
Video & Slides
Automated Semiotic Analysis: Hero, Heretic or Helper?
Andrew Jeavons, co-founder of Signoi, presents a compelling case for why market researchers, semioticians, and brands can benefit…
6 July 2022
Event
Automated Semiotic Analysis: Hero, Heretic or Helper?
NewMR Webinar – 6 July 2022 Click here to access the slides and recordings. Presenter: Andrew Jeavons, co-founder…
6 July 2022
Video & Slides
The Implications of Democratising Insights for Research
50% of insight projects are conducted internally by clients. Research is being democratised, a shift enabled by the…
12 November 2021