AI & Innovation
Frontier models, agents and what they mean for insights teams.
Blog
‘Attack of the 50 Foot Blockchain’ – Book Review
Post by Ray Poynter, 12 March 2018 For anybody interested in the current hype around Bitcoin, blockchain and…
12 March 2018
Event
The Future of Video
This two-webinar event looked at the way video is expanding and evolving in the context of market research…
19 June 2018
Event
The Future of Data Collection
This three-webinar event looks at how market research and insights are rising to the challenges of new ways…
24 May 2018
Blog
Blockchain and Market Research – A force for disruption soon?
Post by Ray Poynter, 3 March 2018 Have you noticed that there seems to a lot of people…
2 March 2018
Event
The Future of Market Research and Insights
Join us as we explore where market research and insight are going next, with cutting-edge presentations from clients,…
19 March 2018
Video & Slides
Futuring Friday – Festival of NewMR 2018
Gregg Archibald, Melanie Courtright, Kristin Luck and Ray Poynter discuss: What will be hot in 2018? What surprises…
10 February 2018
Video & Slides
Why does my son like hiding under his bed? Finding the creative power of weak signals in social data.
For most brands, when it comes to social data, our eyes are focused on our own reflection. We…
8 February 2018
Video & Slides
What’s New In VR Research – And What’s Not
Everyone is talking about virtual reality, but very few of us are doing it, and fewer still are…
8 February 2018
Video & Slides
Better by mistake – igniting the innovation journey in organisations
We have been working with several clients who are incumbents in their category. They often confront a stagnating…
6 February 2018
Video & Slides
When to DIY Your Sample Buy and Why
Around every corner is a new DIY sample buying solution. With this proliferation of tools one would think…
5 February 2018
Video & Slides
Gen Z #NewruleZ: How to follow generation Z storytelling while using MIM (mobile instant messaging) platforms.
Gen Z has disrupted traditional communication levels. From social to brands relationships, our way to interact with others…
5 February 2018
Video & Slides
What are the emerging technologies in market research? Where should your focus be over the next two years?
Ray shares his findings, conclusions and recommendations about the state of emerging technologies in market research, based on…
5 February 2018