Storytelling
Finding and telling the narrative in research data.
Event
APAC Tuesday 2021
Session chaired by: Sue York Click here for Tim’s recording Click here for Tanvi’s recording Click here…
13 April 2021
Video & Slides
How to use Correlations to find Insights
Correlation is one of the most widely used statistical techniques in market research and insights and it is…
28 May 2019
Video & Slides
How to Use Comparisons to Find & Tell Stories in the Data
In this ‘How to’ webinar Ray Poynter looks at the way comparisons can be used to help you…
6 February 2019
Video & Slides
Ocular Truth: The Impact of Visuals
With the research landscape transforming into immersive engagement territories, narratives are the new paradigm shift. As much as…
15 November 2018
Video & Slides
Personally speaking
Visualisation and storytelling have almost become clichés today and are built on the accurate premise that a story…
15 November 2018
Video & Slides
Breaking News! What Qualitative Research can learn from the News Media
The news media has adapted extremely well to evolving technology to become even more engaging and relevant in…
15 November 2018
Video & Slides
What does storytelling really mean in a market research presentation?
Market researchers are often told they need to be storytellers, they are told it by their bosses, they…
15 November 2018
Video & Slides
How to edit insights: the power of leaving stuff out
Communicating impactful and culturally-charged insight bottles down to one thing: clarity. Clarity of the message, clarity of the…
15 November 2018
Video & Slides
Visualising voices, representing self.
We used creative visual techniques of animating words/text, and photostories to sit over the voices of our research…
15 November 2018
Video & Slides
Storyboarding techniques for visual storytelling
Clients are under immense pressure to deliver shorter, sharper, clearer stories to their key stakeholders; the use of…
15 November 2018