The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples’ lives. What can we learn from this to increase our impact and relevance as qualitative researchers?
Video & SlidesOcular Truth: The Impact of VisualsWith the research landscape transforming into immersive engagement territories, narratives are the new paradigm shift. As much as…15 November 2018
Video & SlidesPersonally speakingVisualisation and storytelling have almost become clichés today and are built on the accurate premise that a story…15 November 2018
Video & SlidesWhat does storytelling really mean in a market research presentation?Market researchers are often told they need to be storytellers, they are told it by their bosses, they…15 November 2018
Video & SlidesHow to edit insights: the power of leaving stuff outCommunicating impactful and culturally-charged insight bottles down to one thing: clarity. Clarity of the message, clarity of the…15 November 2018
BlogUsing memes to communicate the story in the dataMeme’s are a powerful medium of communication, the pass from person to person because they catch the attention,…15 March 2024
BlogNewMR – Presenting & Reporting Study – 2021Here is a copy of the NewMR 2021 study into Presenting and Reporting market research results.14 September 2021By continuing to use the site, you agree to the use of cookies. more information
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