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How to edit insights: the power of leaving stuff out
Communicating impactful and culturally-charged insight bottles down to one thing: clarity. Clarity of the message, clarity of the copy and clarity of the story. As with many things, however, the tendency to over-complicate and over-include is always tempting – especially when the research is so damn interesting. So how do you use the editing process to create clear content with lasting impact? In this session we’ll provide the tools and tips needed to edit insights. We’ll ask: how can we learn to let go and self-critique? And how can we channel our inner editor to create truly engaging content? Join us in an ode to clarity as we reveal the power of leaving stuff out.
