Storytelling
Finding and telling the narrative in research data.
Blog
Using memes to communicate the story in the data
Meme’s are a powerful medium of communication, the pass from person to person because they catch the attention,…
15 March 2024
Video
The Role of Narrative in Research with Irrational Agency and NewMR
This 'Narrative Research' forum, hosted by produced by the Irrational Agency and NewMR, brings together leading proponents of…
13 February 2024
Video & Slides
The Sudden Death of Beliefs
Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align…
12 February 2024
Video & Slides
Uncovering Consumers’ Hidden Narratives
While nearly every participant is willing to answer our questions in market research, very few actually share what’s…
12 February 2024
Event
Story Time: The Narrative Research Forum
A NewMR/Irrational Agency Webinar Wednesday, 7 February 2024 Broadcast: 10am New York (3pm London, 4pm Paris) Access the…
7 February 2024
Video & Slides
An Introduction to using Word Cloud Plus to code open-ended text
Do you want to know how to find the meaning in a set of open-ended comments from your…
26 May 2023
Video & Slides
Looking for Patterns in the Data, part 1 of 3
Ray Poynter is writing a new book, based on his popular course ‘Finding and Communicating the Story in…
25 February 2022
Video & Slides
Working with Qualitative Information, part 2 of 3
Ray Poynter is writing a new book, based on his popular course ‘Finding and Communicating the Story in…
25 February 2022
Video & Slides
Communicating Stories, part 3 of 3
Ray Poynter is writing a new book, based on his popular course ‘Finding and Communicating the Story in…
1 February 2022
Event
Finding and Communicating the Story in the Data – 2022
Series of three #NewMR webinars. Ray Poynter is writing a new book, based on his popular course ‘Finding…
27 January 2022 – 17 March 2022
Video & Slides
Finding and crafting compelling data stories (fast)
Being able to tell a good data story isn’t just nice; it’s necessity. Do you struggle to work…
13 April 2021